Do you delete promo content?
TLDR
I've left thousands of promo posts up across Reddit and X over the years, and my honest take is that most of them earn nothing while sitting there. These days I keep the winners, quietly retire the stale stuff, and make sure everything lives somewhere I actually control first.
If I delete a promo post, is it really gone?
No, and this is the part people get wrong constantly. On Reddit, deleted posts survive in archive subs, Google caches, and anyone's screenshots. On X, a delete doesn't stop the quote-tweets or reposts that already happened. So think of deletion as housekeeping for your *visible* profile, not erasure. That mental shift changes everything: you're not destroying evidence, you're just deciding what a stranger sees when they click your name. And strangers do click your name - especially on Reddit, where mods and spam filters will absolutely scroll your history before deciding whether your next post is welcome.
So is that long promo history a free catalogue or a spam signal?
Both, depending on the platform. On X, your feed basically works as your storefront - a wall of promo posts is expected, and curating it (unpinning old stuff, keeping the bangers pinned) reads as professional. On Reddit, your history is your trust score, and a profile that's 90% self-promo is exactly what spam-filter logic punishes, even when the individual posts broke no rules. I've seen creators pre-banned from subs they'd never even posted in, purely because their history looked like a bot's. There's also decay to consider: an old promo with last year's price, a dead link, or outdated positioning misleads more than it helps. Meanwhile, deleting anything that got genuine traction is usually a mistake - it breaks conversations and looks evasive.
What's the sane policy, then?
Keep the posts that performed or still contain accurate info, and refresh rather than accumulate - repost or edit instead of stacking month after month of near-identical promos. Back everything up off-platform, and move your evergreen pitch to a home you control: your site, a press kit, a changelog, a newsletter archive. That's where permanence works *for* you instead of counting against you. Same rule applies to cam work, honestly - a dedicated page like xlovecam hosts your live presence properly, way better than hoping an old X promo keeps pulling people in years later. Then just do a quarterly audit: scroll your last fifty posts and ask whether a stranger browsing your profile would trust you more or less. Whatever the answer, act on it before someone else's filter does.